7 Tips for Posting to Social Media
7 Tips for Posting to Social Media
1. Know thy audience.
Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers. Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015. In addition, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters.
2. Be sensitive to the demographics in your area.
Tweets and posts may contain multilingual content that that will help your practice reach a larger client base. According to kcmo.gov, “Persons of Hispanic Origin constitute 10.0% of the Kansas City’s population. Of those who spoke a language other than English at home, 53.5% speak Spanish and 46.5% spoke some other language.”
Rubix Dental Software provides Spanish translated Facebook posts and tweets upon request. Informative pictures included in our social media platforms also help bridge the communication gap.
3. Get creative!
Have your patients “brushed up” on their preventative dental care lately? Have they read your “Molar Express” helpful holiday newsletter yet? Include colorful pictures, graphics, and puns to grab the reader’s attention.
4. Incorporate humor.
Above all, don’t forget to have fun with your time on social media. Lightening up the load by cracking a joke or two helps for better reader engagement. If when writing your posts you feel a sense of becoming hyper-informative, dry and lackluster then your audience will probably think the same thing too. The wittier your posts and tweets become, the more retweets or shares you will receive, thus reaching a larger client base!
The sky is the limit on what you can do!
5. Don’t forget to recognize important national days and holidays!
Recognizing important months for dentistry as well as national holidays are a must for social media engagement. For example, February is Children’s Dental Health Month, sponsored by the American Dental Association.
By recognizing this important month you have the opportunity to educate your audience on the importance of pediatric dental care, and also in making sure that children’s dental checkups are scheduled early for the best outcome in life.
6. Remind patients on insurance benefits and when their benefits expire.
Speak with any office manager and you will not be surprised to see that many patients are unaware of their own insurance benefits and services. Help them take full advantage of their insurance benefits by educating them of the services available.
By educating patients about the number of preventative services and cleanings allotted, you can maximize the amount of insurance money received for these visits and patients will benefit from them too.
In September and October, the third quarter, we send educational content reminding patients to schedule their visits in before they expire with the coming of the New Year.
7. Educate patients on preventative care.
Show patients you care by educating them on preventative care for a future lifetime of good oral health. Educate patients about plaque and how it can build up, regardless of how good their home care is. It gets in the margins between the teeth and gums and causes inflammation, which can affect your whole system.
A professional dental cleaning by a dental hygienist can scrape off the hardened plaque and tartar that an at home brushing cannot. Many insurance companies offer two dental cleanings per year as a preventative method of dental hygiene. Help patients take full advantage of their two visits per year by reminding them to come in and get checked out with X-rays and a professional cleaning.
Brush 2 minutes two times a day, from the ADA!